Tuesday 11 October 2011

Blog assignment 13 - Postmodernism and The Remix


The Postmodernist techniques and the remix have caused a large change in design and how we use or perceive it today. Design has become more of a part of everyone and become a strong part of design culture today. Andy Warhol was one of the first to use these contemporary design ideas and bring them to the level of everyday people, rather than Rococo where only the wealthy could appreciate it. For example his pop art which often represented everyday items such as the Campbell’s Soup can (Petty, 2011), which could be understood by everyone. Since then postmodern design has developed and is now part of everything.
An example of contemporary design today is this graffiti image done by Banksy. He has taken someone wearing a bandanna and wearing “rebellious clothing”, while standing in an aggrieve position suggesting he is going to throw a Molotov cocktail. However he has replaced the cocktail with a bouquet of flowers, which juxtaposes the initial stereotype of the person wearing rebellious clothing. The irony he has created makes people reconsider judging people based on the clothing and appearance. Banksy remixes images to create a new meaning to the image and provoking more thought through how he has portrayed the image. Using graffiti art links back to Andy Warhol and creating art for everyone to view and understand.

Woodham, J. (1997). Pop to Post-Modernism: Changing Values in Twentieth-Century Design (pp.182-203) Oxford; New York: Oxford University Press.
Dsdn 171 lecture slide week 13

Blog assignment 12 - Cold War, Modernism + Democracy



Although not as prominent as in the past, ideological and political ideas are still present in design today. These messages are particularly present in advertisements, all portraying the idea that their product is the ideal and that buying the product will make you as happy as the people in the advertisement. Such ideological messages were very present in the past, often portraying hope and new begging and a better future. That buying these products will improve your life and lead to this better future for you and everyone else. Such intangible benefits are what supported these ideological messages portrayed in advertisements.  Such as the ideal American suburban family of the fifties. This happiness of the ideal family was shown a lot to convince people of what the ideal family is and should be.
An example of this today is this Heineken advertisement. It focuses on one specific person and how he has a friendship with everyone else, he can do anything. It ends with everyone being happy, a symbolic universe as such. This ideological message portrayed is used to give the idea that Heineken is linked with happiness and if you buy it you will be happy with all your friends, life is a party no worries.  Advertisements today still add something more than just the tangible product showing that there is also an intangible benefit that comes with purchasing the product. Such ideological messages are still present in media and design today.

 Pavitt, J. (2008). Design and the Deomocratic Ideal, Cold War Modern: Design 1945-1970 (pp. 72-91) London: V&A Publishing.